01
Facebook Business Suite
Meta
I was part of the Growth team for Facebook Business Suite—a platform that helps over 250M small and medium-sized businesses manage their Facebook and Instagram accounts. Our team focused on user acquisition, retention, and resurrection, using data as the driving force behind all our KPIs.
Building a better onboarding experience for Facebook Business Suite
Overview and process
Who I worked with: Product Design, PM, UXR, PMM, Data Science, Engineering, EM, Product Growth Analyst
Challenge: Revamp our onboarding experience for new users using qualitative and quantitative research to address product shortcomings and remove hurdles to user adoption
1. Design sprint
Conducted a 4 day design sprint with XFN partners to address user pain points identified through research and data
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Day 1: Understand
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Day 2: Define & Prioritize
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Day 3: Design Critique
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Day 4: Create a shareout
3. User research
Partnered with User Experience Researcher to:
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Define & size research participants
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Schedule dates for interview sessions
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Attend sessions
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Review our core findings
2. High-fi prototype
Partnered with the Product Designer to bring the onboarding sprint ideas to life
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Figma Cross-Collaboration
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Design & Content explorations
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Design Critique
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Finalize
4. Iterate and refine
Continued to work with the Product Designer to:
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Make changes to the design
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Adjust content as needed
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Map out nurture comms strategy
The results
Users felt our new onboarding experience:
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Made the value proposition of the product more clear
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Provided tools that aligned better with their business goals
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Enabled them to continue learning and progressing
Final onboarding flow
